What are website musts? It’s not breaking news that simple navigation is preferred. Proportioned images to illustrate products and content are necessary, and having a credible site is a major factor for those purchasing and entering credit card information. In addition to the key elements of action-oriented web design, what features should you provide to enhance your website?
Facebook's Open Graph protocol provides marketers with significant opportunities, which makes even the king of search, Google, feel threatened. Open Graph has accounted for great changes in the world of search marketing, benefiting the e-commerce industry. Understanding the dynamics of Open Graph will give marketers leverage in the competitive e-commerce arena.
Successful website redesigns are often easier said than done. Here are three tips that you can use now to increase your website’s usability and positively impact your bottom line:
Employing these tips will help ensure that your website is driving sales, leads and loyalty. The explosion of social media and various other marketing channels means your brand is more exposed, which, in turn, creates an overall increase in site traffic. And remember, what you do with that site traffic will determine your level of success in 2010.
The explosion of social media marketing, iPhone apps and widgets combined with tried-and-true search engine optimization and paid search marketing has given businesses the extraordinary superhuman power to be everywhere consumers are.
This year, new trends have emerged out of the ruins of the recession. Frugality is in style, and consumers go online to discuss and review products, online ratings and hunt for bargains. Consumer behavior has reinvented the marketplace — and brands need to take a different approach to effectively reach their audiences. This holiday season, the new marketplace is online ... and it’s social.
Social media has taken off so quickly this year that, hopefully, by now you’ve set up social profiles on the appropriate networks to reach clients and prospects, and your brand profiles are showing up in natural search results. But what about paid search? Many of the most popular social networks, such as YouTube and Facebook, offer paid ads. But do people look at these ads when they’re on the sites?
If you’re looking for a way to create meaningful, engaging, branded content with results that can be tracked, easily shared, drive sales, build your brand and boost your positions on the search result pages, give podcasting a try. There were 17.4 million monthly podcast downloads in 2008, and the growth curve isn’t expected to stop skyrocketing until 2013.
It’s April and spring is here — finally. While there’s sunnier weather outside, online it’s a much different story. Retailers are still feeling the shocks of an underperforming holiday season, and the economy has improved little. But while the last holiday shopping season didn't bode well for most, it did provide important information about consumer behavior in a down economy, and it’s behavior you can’t afford to ignore.
The first time you heard about it, eye tracking probably sounded more like science fiction than fact. The idea that you could literally see your Web site through the eyes of a typical visitor -- where their eyes go first, next and for how long -- sounded too good to be true. After all, if you really knew that, you could easily place your most important messages where they'd best be seen and acted on.
Ask any long-time market-watchers — people who’ve seen economic conditions rise and fall — and most will give you the same advice during a downturn: Stick to the basics. In the investment community, basics might include: remain liquid, shop for value, invest for the long term, look for undervalued opportunities and diversify. Those same basics are easily applied to online marketing.
Recently, Oneupweb completed a study looking at 12 products and brands attracting noticeable online holiday buzz. We wanted to know why these brands were being talked about and how interest was being generated.
In May, Google started a phased roll-out of its much-awaited Universal Search model. Through a new set of algorithms, Google Universal Search results now can include videos, maps, images, blog sites and press releases that the search engine will position by newly defined relevance and popularity. Although other search engines such as Ask.com already had started down this road, the sheer size and market share enjoyed by Google makes this latest step monumental in logistics and impact.
Given that we provide integrated online marketing services at our firm, my team and I find ourselves persuading natural optimization clients to run paid search campaigns. And just as passionately we encourage paid search clients to optimize their Web sites. There’s only one reason we spend so much effort convincing clients to balance natural and paid search marketing campaigns—it works. Three critical factors are at the root of this principle: 1) the physical properties of a search page; 2) the nature of how natural search and paid search work together; and 3) the human reactions to both types of search results. Simply put, having both natural (or free