Remember the saying, "If a thing is worth doing, it's worth doing well"? Those are great words to live by, and they're especially true when it comes to augmented reality (AR). If you've been keeping up with the latest trends, you already know AR is poised to play a major role in possibly revitalizing print media by layering interactive content on top of flat, static images. But as this new technology continues to gain traction with the general public, marketers are often unclear on the best ways to use it. In this article, we'll present five best practices.