Lisa Arthur

Lisa Arthur
Nanotargeting: How Big Data Is Used on the Campaign Trail

Political campaigns have a long history of borrowing tools and practices from marketers (and vice versa). But as election season really heats up this fall, politicians will be using a new technique born out of "big data" analysis: Nanotargeting.

The CMO's Quickly Revolving Door

Chief marketing officers face a quickly revolving door, underscored by the tremendous pressures and short leash they are given to show success and turn over results. According to global executive search firm Spencer Stuart, the average shelf life of a CMO was 34.7 months in 2009, significantly shorter than the "hot seat" for CEOs, which ranges from 7 to 10 years.