Liam Crotty

Liam Crotty
Wingra Technologies - Stick to the Basics! (800 words)

by Liam Crotty Proven direct response techniques are the cornerstone of any successful direct mail campaign. Using the same 5,000 prospect names, Wingra Technologies went from a bleak six responses to an impressive 344 by incorporating seven classic direct-response tools. These techniques can be applied to virtually any industry—including your own. The Direct Mail Challenge Wingra Technologies of Madison, WI, is a business-to-business software company that is an industry leader in e-mail migration—the process of merging many different e-mail systems into one seamless package. Wingra had been creating its direct mail packages in-house to promote its e-mail migration software and generating minimal results.