Len Zappolo

Len Zappolo
Content Plus Three Equals Integration

While content such as TV programs, commercials, articles, websites, social media, and anything marketers use to attract and engage consumers has always been the driver behind consumers’ brand interactions, lately it's “all the rage,” thanks to an increase in providers and outlets from which to receive content.

Fixing the Picture

What is a lead? Aside from being the lifeblood of a direct response campaign, a lead also is the lifeblood of a business. Yet leads aren't always treated that way.