Lauren Freedman

Lauren Freedman
Three Ways to Boost Landing Page Conversion

Today, with most of retail site traffic being driven “inside” your site, it is imperative that you maximize the selling power of every landing page. Here are a few ways to turn landing page visitors into buyers. 1. Brand. Reinforce your brand through visual elements, company history and credibility, and other pertinent customer service information, such as your toll-free number and guarantee. This makes for a risk-free shopping experience and gives browsers the confidence to become buyers. 2. Prioritize. Note top sellers and feature products, or call out sale items. Icons can be a valuable visual aid for callouts. By singling out specific

Suggestive Selling on the Web

Upselling and cross-selling efforts frequently have been used by marketers to increase average order size and to turn single-buyers into multibuyers. A cataloger, for example, might include product descriptions of complementary accessories alongside a photo of a dress. Unlike print catalogs in which space is at a premium, the Internet’s non-linear, electronic environment enables virtually unlimited upselling and cross-selling to generate incremental sales. However, as in print, the key to success is making those referrals relevant. With a focus on the art of merchandising online, the e-tailing group specializes in helping clients improve their multichannel shopping experiences. To determine benchmarks for best-of-breed e-commerce