I’ve never understood the rush to abandon print marketing in favor of digital, when they so clearly complement each other.
There are big changes looming on the horizon for 2020. To better adapt to change quickly, we’ll need data and insights.
Let’s start with a point that we can all agree on: Robust information makes everyone smarter.
Marketers need a systematic method to find the interesting bumps in the data to build their sales and marketing strategy.
How important is the mobile experience? With 91% of users reporting that they always have their smartphones within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience is.