Lauren Ackerman

Lauren Ackerman

Lauren Ackerman is an Digital Strategist, Marketing Analyst and media junkie with over a decade in marketing and advertising. She’s an expert in marketing analytics, direct marketing, multichannel marketing, email marketing, and catalog marketing. She’s a graduate of Rockhurst University, and strongly believes the adage that “If you can’t explain it to a six year old, you don’t understand it yourself.”

3 Ways to Use Data to Enhance Customers' Mobile Experience

How important is the mobile experience? With 91% of users reporting that they always have their smartphones within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience is.