Laura Sonderup

Laura Sonderup
10 Hispanic Marketing Mistakes to Avoid

According to U.S. Census Data, by the year 2050 the Hispanic population is expected to grow to about one quarter of the total U.S. population. To successfully reach this valuable market, avoid these common Hispanic marketing mistakes: 1. Don’t make assumptions about the Hispanic market—consult a Hispanic direct response marketing professional. 2. Don’t launch a product or campaign in the Hispanic market without doing research. 3. Don’t enter the Hispanic market without making a long-term commitment. 4. Don’t forget to get your message out—loud and clear! 5. Don’t dilute your brand—it’s all you’ve got. 6. Don’t forget to educate your senior management.