Larry Kim

Larry Kim
7 Tactics for Optimizing YouTube Videos for Search, Part 2

In the second and final part of this series on how businesses can integrate video into their marketing mixes, specifically, how video can be best used to optimize rankings with search engines, I wrap up my list of seven tactics for optimizing YouTube videos for search with tips four through seven.

7 Tactics for Optimizing YouTube Videos for Search, Part 1

You may have a great video, but if people don’t know it exists, it’s pretty worthless. Considering many online users find videos by conducting keyword searches on YouTube or search engines, it's very important to optimize your video for search. Here are seven tips for optimizing YouTube videos: