Larry Caretsky

Larry Caretsky
Make Social Media a 2-Way Conversation

How your business approaches social media can have a major impact on your marketing success. An effective strategy can attract prospective customers and generate repeat business. But ignoring social media or making a serious misstep in an interaction can inadvertently put up a "Keep Out" sign. These days, people aren't shy about sharing their experiences with companies with their friends and followers in real time—both positive and negative experiences