You’ll never obtain 100% objective results from your consumer research. There will always be some trace presence of bias.
Millennials may have more educational debt than any previous generation, but they also have disproportionate spending power.
It takes a lot of strategy and creative energy to run a successful affiliate marketing program. However, most brands discover that the
For businesses that want access to the best marketing talent, it’s nearly impossible to look past freelancers and digital nomads.
In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.
Unlike online marketing and networking, trade shows offer opportunities for businesses to perform recon on their competitors.
Your onsite resources are a valuable tool for keeping the line of communication open with clients and maintaining your reputation.
Niche marketing is the practice of targeting a narrow audience with specific wants, needs, and personalities.
If you’re like most marketers, you use many marketing channels simultaneously to attract new customers.
Email’s utility extends beyond advertising discounts and offers as well; if harnessed properly, it can even improve your SEO campaign.
As times change, so do effective marketing strategies. What used to work in 2017 may no longer do this year.
Identifying everything that affects your e-commerce sales is a daunting task that just might be impossible. However, here are two