This Valentine’s Day, marketers should incorporate over-the-top, or OTT, advertising into their marketing strategies.
Target Marketing’s blogger Shiv Gupta recently identified three things B2B marketers should stop doing if you want to improve ROI.
Here are three important marketing planning tips you shouldn’t overlook to be successful in 2019.
How can a brand use Instagram advertising to find and engage customers? Follow these four essential tips for advertising on Instagram.
Here are 3 key tips marketers should consider when planning augmented reality and virtual reality marketing campaigns.
Thorin McGee and Patrick McCarthy talk about where VR is today, and it’s near-future potential as a media and marketing channel.
Target Marketing spoke with Kevin Cochrane to learn about the 4 key B2B marketing strategies that SAP uses to connect with marketers.
Target Marketing spoke with Capterra GM Claire Alexander about 2018 martech buying trends, CRM software, and other software for B2B.
Kevin Cochrane, CMO of SAP Customer Experience, delivers his thoughts on how consumers’ emotions play a big part in brand loyalty.
Survey results point towards an evolving marketing department, and CMOs who can direct this change will create a more effective team.
Austin Canoe and Kayak partnered with software company RivetWorks to increase UGC on their website, and garnered some amazing results.
How can you best use augmented reality to help your brand stand out? AR is predicted to create $85B in revenue within five years.
YouTube advertiser controls streamline efforts to protect and focus campaigns. Here are the tools available.
Can advertisers still trust the platform to properly disperse their ads?
Despite it being a joke holiday, marketers love getting in on the action when it comes to April Fools’ Day jokes.