Kristin Hall

Kristin Hall
Reap What You Sow

Marketers hoping to launch a new affiliate marketing program—or invigorate an existing one—should recognize that the best affiliate marketing programs are built on relationships with clear rules of engagement, strategic planning and a steady stream of compelling consumer promotions. Attracting Affiliates Is Only Half the Battle It’s not enough for affiliates to join a program if their marketing partners do little to help them succeed. Affiliates cannot deliver on marketing goals unless the objectives are shared and the right tools and information are made available. All affiliate programs operate within their networks’ standard affiliate agreements, which outline payment frequency, regulations and standards for