Kris Sakaluk

Kris Sakaluk
How Frequency Drives Email Marketing Success

For today's marketers, frequency is one of the most important factors of an email campaign. However, many email marketers fall into the same trap. They deploy their campaigns in giant waves and hope that subscribers, and their purchasing powers, get pulled in with the tide. Yet with such little regard for timing, these random check-ins do nothing but flood inboxes with limited return.