Nearly six out of 10 (59 percent) respondents in the Asia-Pacific (APAC) region make offline purchases as a result of e-mail communications, followed by consumers in North America (53 percent) and Europe (37 percent). These were among the notable findings from Epsilon’s Global Consumer Email Study. The study, conducted by ROI Research, was based on an April 2009 survey of more than 4,000 consumers in 13 countries.
Deliverability is a complex issue. One reason is the changing nature of how ISPs measure customer attitudes through concepts like reputation. The good news, however, is that ISPs want to ensure their customers receive the e-mails they want. Sounds similar to what marketers want to achieve, doesn’t it?