Kevin Lindsay

Kevin Lindsay
eView: Retailers Need to Make Online Shopping More Than Just Convenient

To date, online shopping has not been able to replicate the brick-and-mortar experience in terms of accommodating shoppers. It's time for that to change. When shoppers enter a physical store, they are free to either stick to their primary drivers -- such as variety, price, quality, convenience and/or quantity -- or compromise in one area in favor to another.