Digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell?
Management by objective (MBO) is intended to be measurable and directly tied to organization goals. But in marketing, they’re not.
Who owns data quality management? The campaign calendar? Let’s create some guiding criteria for coming up with the best answers.
What are CMOs held accountable for? Say we invest 5% of revenue in marketing, what do the CEO and board of directors expect in return?
This is the first in a series of posts about the three greatest challenges facing marketing organizations in 2018.
Sixteen months ago, we started the revenue marketing journey together. We defined revenue marketing as the combined strategies …
How do you start reporting marketing results and ROI? Here are your best bets for initiating Revenue Marketing reporting this year.
This month on our Revenue Marketing Journey, we make a right turn and finally discuss marketing operations and technology.
in order to engage, we must be in the channels our customers frequent wih relevant content for them to consume and share.
In this Revenue Marketing RoadMap, we cover content marketing strategy and the steps to developing the best content editorial calendar.
Ask an American to name an inventor, and most will cite Thomas Edison. But did you know he was a brilliant marketer and brand manager?
Marketers have been developing content for eons, but there are new factors that require operations and processes to bind it together.
Winging it in campaign development will lead to launching faulty campaigns, longer execution, frustrate team members, and worse.
On your revenue marketing journey, if content is the fuel, and analytics is the dashboard, then data are surely the wheels and tires
This dissonance between the realities of reporting and P&L accountability led us to transform the marketing department.