Kevin Cunningham

Kevin Cunningham
5 Ways Big Data Can Create Better Marketing Campaigns

I don't like using the term "big data" as it's become one of the most misused phrases out there. Part of the problem is that big data is really hard to define. Regardless of exactly how it's defined, there's no doubting the potential value that large amounts of unstructured data can bring to your organization. Let's take a look at this from a marketing perspective with five ways you can use big data to create better marketing: