Kesna Lawrence

Kesna Lawrence
How to Deliver Responsive, Real-Time Marketing in the Mail

Philosopher Marshall McLuhan once famously stated, "The medium is the message." In today's world of responsive marketing, with its customized messages tailored to be consumed on everything from smartphones to Kindles, McLuhan's axiom has never been more the case. In this fast-paced, "always on" world, where customer preferences can be used to hone and target advertising like never before, there seems to be little space left for traditional, direct mail marketing. Or is there?