Ken Wisnefski

Ken Wisnefski
Facebook Feature Protects Marketers From Blunders

During the past few years, as social media has become a bigger part of the digital marketing picture, there have been several highly publicized social media blunders by big brands. The most recent examples are the @Patriots tweet and U.S. Airways' graphic photo, which someone managing the airline company's Twitter account accidentally tweeted to a customer.

What Facebook's New Graph Search Means to Marketers

In an attempt to rival Twitter as the place to go for "trending" news, Facebook announced an update to Graph Search last Monday that will allow users to search for conversation topics within status updates, comments and posts. While typical Facebook users may not see a way Facebook can replace Twitter as the place to go for news and interactive discussions, marketers may find the tool to be beneficial in identifying and targeting their audience.