Kendra Wilson

Kendra Wilson
Crafting a Perfect Market

By Kendra Wilson Once upon a time, adolescents were apprenticed to a master craftsman who would teach them a profession, a craft, if you will. Today, we've tacked on the word "arts" and suddenly the immediate association of the word "crafts" has changed to little kids run amuck with Elmer's glue and great aunt Ida humming along gleefully, her knitting needles clickity clicking a great, big ball of fuchsia yarn. In truth, crafters truly do run that gamut, from the young to the simply young at heart. According to Jerry Cohen, publisher and president of All American Crafts (AAC), parent company to

Market Focus: Golfers

Know Your Line of Play If you’re not out on the green every weekend, you may think of golfers as a bunch of middle-aged, C-level executives schmoozing in silly hats. Then again, it might also be the young Tiger Woods, dapper in his crisp polos. So the real question is, who are golfers, really? In the United States alone, there are approximately 26.2 million golfers, according to the National Golf Foundation (NGF), a Jupiter, Fla.-based company that offers golf-business research, information and consulting services. It further notes that they spent a total of $24.3 billion in 2002 on equipment and fees, making this a