Kendra Clayton

Kendra Clayton
Market Focus: Office Supplies Buyers

Ah, yes. We’ve all been there. That moment of waiting for something important to emerge from the printer, only to find a mottled mess of ink on the last piece of paper. Where do you head to replace your supplies? OK, maybe a supply room. But who stocks that supply room? Who orders the paper clips and sticky notes that make it possible to accomplish your everyday tasks? Office supplies buyers, of course! Those in charge of business supplies purchase everything their companies need to continue running smoothly. According to Michele Volpe, vice president of sales and marketing at Media Source Solutions, which manages several

Face It, Testimonials Work

(A case study from the July 2006 issue of Inside Direct Mail) The testimonial: A time-tested approach to selling that makes its mark by giving a voice to the customer—the person who already tried X and now believes in it wholeheartedly. But do prospects always believe testimonials are the real deal? Liberty Reverse Mortgage (LRM) didn’t want to take any chances, so it gave a little face time to two very important people. In a 5-1⁄4˝ x 7-1⁄4˝ effort received in the Who’s Mailing What! Archive in March, LRM teases prospects into the envelope with the words “DO NOT BEND” and “PHOTO ENCLOSED” on the

TM0506_Hot Lists

Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and

Wine Connoisseurs 'Nosing' a Choice Market

By Kendra Clayton I'm certain you've heard the expression, " ... like a fine wine," referring to something rare and extraordinary. But what, exactly, determines a fine wine? First, there's color and clarity. Second, a fine wine's aroma is scintillating and rich. Third comes the much-anticipated taste. It must be savored for the full body to come forth; a perfect balance of fruit, alcohol and acidity. This process, used to determine a wine's worth, can be broadly applied across the market of its connoisseurs as well. Oenophiles, or wine connoisseurs, are a rare breed, made all the more difficult to hone in on