Kelsey Robinson

Kelsey Robinson

Kelsey Robinson is a partner at McKinsey & Company. She partners with industry leading, consumer-facing companies to drive top-line growth through ideation and implementation of strategies, including customer analytics and insights, e-commerce and omnichannel, digital marketing and customer acquisition, CRM personalization, category strategy, and store productivity.

The 3-Horizon Approach to Recovery and Shaping the Next Normal

Massive changes in customer behavior and business outlook have put marketing executives on the spot for making key decisions quickly and appropriately. Responding to the new demands, marketers need to manage the crisis quickly and pragmatically, while maintaining strategy on how best to approach recovery.