Keith Goodman

Keith Goodman
11 Questions That Make Direct Mail Pay for Itself

Just like any aspect of your business—whether it's financial, marketing, developing a new product or hiring a sales staff—your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money (or the owner of your company's money), and you need to get a return on this investment. Here are some of the things you need to look at to have the highest potential for success.