Julia Peavy

Julia Peavy
Are You Loved? Check Your TINS.

How much do your customers love you? This is not a metaphysical question. Smart email marketers can answer it easily, with a quick glance at a once-obscure engagement metric: TINS (This Is Not Spam). This simple indication of how engaged your email subscribers are can tell you a lot about the health of your customer relationships, in general.