Judd Marcello

Judd Marcello
Celebrate Cinco de Mayo With 5 Tips for Engaging With the Hispanic Community

How you communicate with the Hispanic community can make a huge difference to your bottom line. And if you do business in the U.S., you are communicating with the Hispanic community every day. According to the Census Bureau, the U.S. Hispanic population topped 54 million as of July 1, 2013—making it the country's largest minority group. If Hispanics were counted separately, they would have the 13th—largest world economy—with projected buying power predicted to hit $1.5 trillion this year, according to Nielsen.