Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing this article seems more effective. Here's the deal: Your mailing list is the most important part of your direct mail campaign. "Really?" You say. "Surely it's the design ... or the copywriting?" No. It's the mailing list. And here's why
Anytime you see a truly exceptional business, you are sure to find a "unique selling proposition" (USP)—something that sets that company apart from the competition and defines it in the minds of consumers. In this article, you'll learn:
• How to create something unique and amazing about your business.
• How to separate yourself from your competitors.
• How to distill your unique offering into a simple USP.
Email newsletters are a great marketing tool for small businesses. Want proof? In 2007, MarketingSherpa published a ConAgra Foods case study illustrating 34.25 percent more product sales from consumers who subscribed to email newsletters vs. non-subscribers. Email is still an incredibly popular form of communication, even in the age of social media. Using an email newsletter to get consistent brand exposure to quality prospects and current customers is a proven way to bring in more revenue for your company.
Headline writing is an immensely important aspect of marketing, yet it is an extremely difficult art to master. Your headline is your first impression. Based upon this interaction, your prospects will decide whether or not they want to continue the conversation with your business, brand, etc. Whether you're trying to get them to download your free report or read an article you wrote, the idea is the same. Your headline will determine the level of engagement you receive.
The key to growing your small business consistently and sustainably is generating and converting the most leads possible. In order to accomplish this, you need to use an integrated marketing system that makes the most of direct mail and online marketing. There are four marketing steps you can take to build a flawless marketing system that creates lead after lead …
If you have ever ordered a mailing list for a direct mail campaign, you know the vast amount of information and choices available — and how incredibly confusing it can be. It can be a nightmare to go through this process only to end up with a bad (e.g. wrong demographic) list. The money you spent on the list is wasted and so are your postage expenses!