Brands today have access to an increasing array of tools to support true one-to-one marketing, making it possible to engage consumers as unique individuals. The key to unlocking this enormous opportunity is to connect the "who" with the "when," "where," "why" and "what" that deliver highly relevant offers and content to drive conversion and satisfaction for each and every consumer. Leveraging the right marketing technology will help determine how successful you will be.
If you're in the digital marketing business or conduct any business online, a word of caution: We're heading into the marketing equivalent of the perfect storm. Three converging forces—the explosion in mobile, the expanding "Internet of Things" and the drive for greater personalization—are changing the market at every level.