Jonathan Levitt

Jonathan Levitt
eView: Put Your Money Where Your Customers' Mouths Are

For the last decade, online marketers have focused on a single metric — conversion. They’ve implemented costly Web analytics systems, spent hours optimizing the conversion funnel to get more people to their shopping carts and, above all, have focused on getting as many people to complete purchases as possible. But conversion rates still hover around 2 percent to 3 percent.