Jonathan Lawoyin

Jonathan Lawoyin
Getting to Know Your Target Audience with Social Media and Search

In the days of Don Draper and Mad Men, understanding a brand’s target audience meant identifying characteristics of members of that audience. In today’s digital media landscape, that is greatly influenced by the search and social media channels. Understanding your target means paying attention to what they are saying and searching, with the ultimate goal of maximizing the value of every interaction with your brand.