Jonathan Hochman

Jonathan Hochman
What to Look for When Outsourcing SEO

Search has become a disruptive force in marketing. As people have taken their attention online, old forms of media such as print, direct mail and Yellow Pages have been put under pressure. Agencies migrating from old media business are looking for work, and want to offer SEO and other internet marketing services. A danger is that these agencies and consultants may not have the experience in-house, and therefore are tempted to outsource search marketing — particularly SEO services.