John Haake

John Haake
Can Your Data Find Sarah Connor?

I was thinking the other day about how "The Terminator" is a good analogy for digital media targeting. If you remember the movie plot, Skynet, a self-aware defense platform gone wrong, sends a cyborg assassin from the year 2029 back in time to 1984 to locate and kill Sarah Connor. The problem was, even with all of its advanced technology and a steroid-pumped Schwarzenegger, it had very little actionable information and was always one step behind the mother of the unborn savior of humanity.