Running social media for an organization, no matter what size, certainly can be difficult and time-consuming.
John Foley Jr.
Using social media to garner interest, increase revenue and boost your business can be effective. But there are some dos and don’ts.
There is no doubt that mobile is having a dramatic impact on the world of marketing. To integrate print and mobile, many marketers have turned to mobile 2D barcodes to make their materials interactive. This includes QR Codes, Microsoft Tags, SnapTags and invisible watermarks that are placed inside of images. Also, Near Field Communications (NFC) is starting to create quite a buzz as a possible replacement for those other solutions. If you are currently trying to decide which solution you should use to make print interactive, there is one major thing to keep in mind: It's not about you—it's about the user.
Did you think QR Codes were everywhere in 2011? If so, you should expect to see more of the same in 2012. Sure, there are absolutely going to be other mobile technologies (such as NFC, perhaps) that will push their way a bit further into the mainstream. But with QR Codes, the momentum has reached a tipping point. Here are a few tips to incorporate QR Codes into your marketing materials so your audience will scan.
If people are talking about products and services, Facebook is one of the best places to start facilitating and encouraging those discussions. Facebook has made a number of features that marketers use to leverage their customers' reviews.