Retailers are looking for ways to improve their customers‘ experiences across all channels in…
Joe Keenan
Kenneth Cole is using data-driven personalization tool True Fit to better know and target customers.
In Total Retail’s recently released rankings of the top 100 fastest-growing publicly traded retailers, Coty was No. 1.
USPS has proposed a 9 to 12% increase in fees for its parcel select service, which is used by Amazon.com and many other retailers.
LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its…
E-commerce marketers can be required to collect sales taxes in states where they have no physical…
Here, we feature a chart from The Amazon Effect report that depicts how retailers view Amazon’s position in the marketplace relative to
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Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation at Shoptalk in Las Vegas with a simple question
Chief executives of some of the country’s largest retailers, including Target, Gap, Best Buy and Autozone, headed to Washington,
L.L.Bean is in the middle of a political skirmish over its namesake heiress and her support of President-elect Donald Trump.
According to The Wall Street Journal, Amazon.com plans to open convenience stores that sell milk, produce and other consumables, as wel
Fraudulent orders are a concern for all online retailers, and for good reason. According to a study from LexisNexis, annual fraud costs reached $32 billion in 2014, a 38 percent increase over 2013. In addition, preventing fraudulent orders has gotten more expensive for retailers, costing $3.08 per every dollar lost to fraud last year, up from $2.79 in 2013. With this in mind, online retailers need to be on the lookout for instances and patterns of fraudulent purchases. A recent report from Forter, a fraud prevention solution provider, can help them do that.
Providing a seamless experience for consumers in every channel they interact with your brand is a goal for most companies. Easier said than done, but the financial industry has done a better job at this than most. In a session yesterday at the Integrated Marketing Week conference in New York City, Margot Vaughan, group head and senior vice president, MasterCard Advisors, and Linda Gharib, senior vice president, digital marketing, Citigroup, discussed how their companies are leveraging omnichannel strategies to better serve their customers.
In tomorrow's Retail Online Integration webinar, Personalizing the Online Shopping Experience — Thinking Beyond %%FirstName%% (register for free here!), David Pyrzenski, a product consultant for digital marketing technology provider Silverpop, will discuss personalization tactics online retailers can take that will drive more engaging campaigns, more loyal customers and, ultimately, more sales. To give you a sneak peak into some of the topics David will address in tomorrow's webinar, I interviewed him last week. Here's that interview:
In advance of next month's All About eMail Virtual Conference & Expo, I sent a few questions to the event's closing keynote speaker, Jay Jhun, the vice president of strategic services at email marketing-focused digital agency BrightWave Marketing, to get a sneak-peek into his thoughts on some of the topics he plans to cover. Here's a portion of that interview:
