Joe Keenan

Joe Keenan

Joe Keenan is the executive editor of Total Retail.

Why You Should Be Wary of Orders From Indonesia

Fraudulent orders are a concern for all online retailers, and for good reason. According to a study from LexisNexis, annual fraud costs reached $32 billion in 2014, a 38 percent increase over 2013. In addition, preventing fraudulent orders has gotten more expensive for retailers, costing $3.08 per every dollar lost to fraud last year, up from $2.79 in 2013. With this in mind, online retailers need to be on the lookout for instances and patterns of fraudulent purchases. A recent report from Forter, a fraud prevention solution provider, can help them do that.

How Financial Institutions Connect With Omnichannel Consumers

Providing a seamless experience for consumers in every channel they interact with your brand is a goal for most companies. Easier said than done, but the financial industry has done a better job at this than most. In a session yesterday at the Integrated Marketing Week conference in New York City, Margot Vaughan, group head and senior vice president, MasterCard Advisors, and Linda Gharib, senior vice president, digital marketing, Citigroup, discussed how their companies are leveraging omnichannel strategies to better serve their customers.

Personalization Strategies to Drive Online Sales

In tomorrow's Retail Online Integration webinar, Personalizing the Online Shopping Experience — Thinking Beyond %%FirstName%% (register for free here!), David Pyrzenski, a product consultant for digital marketing technology provider Silverpop, will discuss personalization tactics online retailers can take that will drive more engaging campaigns, more loyal customers and, ultimately, more sales. To give you a sneak peak into some of the topics David will address in tomorrow's webinar, I interviewed him last week. Here's that interview:

A Q&A With Jay Jhun on All Things Mobile Email

In advance of next month's All About eMail Virtual Conference & Expo, I sent a few questions to the event's closing keynote speaker, Jay Jhun, the vice president of strategic services at email marketing-focused digital agency BrightWave Marketing, to get a sneak-peek into his thoughts on some of the topics he plans to cover. Here's a portion of that interview: