Jim Yu

Jim Yu

Jim Yu is CEO of San Mateo, Calif.-based content marketing platform provider BrightEdge. Reach him at jim@brightedge.com.

What 1 in 4 Mobile Sites Is Doing Wrong

Mobile is crucial and it's here to stay. Marketers today understand how important mobile sites are for reaching customers—in fact, according to the PewResearch Internet Project, nearly 60 percent of American adults own smartphones and 40 percent own tablets. Smartphones and tablets together command fully one third of organic search traffic, and that's only projected to grow. According to BrightEdge's newly released "Mobile Share Report", smartphone traffic will grow 50 percent within the next year.