When it comes to producing content for particular generations, it may at first be tempting to structure strategy around anecdotal
Mobile is crucial and it's here to stay. Marketers today understand how important mobile sites are for reaching customers—in fact, according to the PewResearch Internet Project, nearly 60 percent of American adults own smartphones and 40 percent own tablets. Smartphones and tablets together command fully one third of organic search traffic, and that's only projected to grow. According to BrightEdge's newly released "Mobile Share Report", smartphone traffic will grow 50 percent within the next year.