I was once the go-to shooting guard on my high school basketball team. And while I’d love to wax on about my history of game-winning shots, instead I’ll share how one fundamental of good basketball footwork can guide the customer journey and your marketing bottom line.
There’s been a lot of buzz in the marketing industry about the growing power of “machine intelligence.”
“Predictive intelligence” has become prominent on the list of marketing buzzwords. Behind the hype, is a powerful capability.