The countdown is on for the Annual Election Period. What makes for a successful AEP goes beyond strategy, creative and media.
Getting the age-in year “right” relies not only on a tightly managed communication plan but also the content to support it.
The old way of “house-holding” is relevant when making some household purchases, but it’s not relevant for individual purchases.
If you’re in control of marketing and you’ve ignored the direct mail channel – you may be making a mistake.
If you’re responsible for Medicare marketing, you are already prepping for the the Fall … but it’s time to rethink your approach.