Corporate bankruptcy does not mean a brand will become extinct or that it's time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a business to restructure debt and remain in operation. A strategic approach to brand communications leading up to, during, and following a Chapter 11 filing is…
Successful rebranding, regardless of the impetus, starts with a thoughtful assessment of why, what, how, when, and where.
While some brands may be reluctant to enter political discussions, the state of race and racial violence is more than politics.
Earned media remains an essential strategy for brands who want to reach their customers and prospects with trusted information.
We are facing a bleak global economic outlook, however this isn’t a reason to halt all brand communications and PR activities.
Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.
If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company.
Marketers are responsible for building, managing, and protecting corporate brands.
There’s no shortage of agency rankings, highlighting the “agency of the year” for advertising agencies, PR firms, and martech vendors.
It wasn’t the first time that a competitor made a business decision that forced a company to either follow suit or defend its position.
What makes for a good brand spokesperson?
I engaged in a debate with industry peers over my belief that non-response can be a valuable PR and reputation management strategy.
Privacy is one of the most pressing issues facing organizations today.
Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”?