Jeff Yowell

Jeff Yowell
Business-to-Influencer Marketing: 6 Steps to a New Media Paradigm

Sophisticated marketers have long recognized the importance of third-party influencers to consumer purchases. Companies that sell their products through distributors, dealers, channel partners or other businesses devote significant sales and marketing resources to influence these businesses because they drive consumer sales. It's called Business-to-Business-to-Consumer marketing, or B-to-B-to-C.