Google+ is the latest player on the social media scene. With 40 million-plus users, the social media network has carved out a niche for itself. Like they do via Twitter and Facebook, consumers are sharing content, engaging with new contacts and building communities on Google+. Businesses, however, are still sitting at the red light as Google+ remains closed to business-specific pages. That's expected to change soon as the platform continues to evolve.
Gone are the days where a business will blast 5,000 emails laced with some snazzy HTML every Tuesday like clockwork. Or the time when businesses used a cookie-cutter, one-size-fits-all approach. The email marketing of yesterday is no longer an option. Send one email that lacks personalization or doesn’t gel with customer preference and you can turn even the most loyal customer away.