Jeff Pelzel

Jeff Pelzel
B-to-B Special Report: Data-Driven Decision Making

How Data Mining Can Help You Dig the Nuggets Out of Your Business Imagine having a rare and valuable art collection and keeping it locked in the closet. Now think of data practices. Same situation. Marketers spend millions of dollars a year to gather and store large quantities of data that are never seen by the human eye. Other companies spend a great deal of money to run reports, graphics and analysis to show to marketing and sales personnel, but are unable to transform these expenditures into day-to-day actions. Data is merely words and numbers without meaningful actions attached. That is why data mining—extracting

Naked Launch?

Delivering A New Product to Market Requires More Than a Mere Advertising Blitz By Jeff Pelzel & Anne Quimby Mathias Survival of the fittest—the strong conquering the weak. Considering today's competitive environment and shortened product life cycles, survival of the fittest most often pits the quick against the slow. Velocity, or speed to market, has become the key differentiating factor for successful product launches. And it doesn't end there. Getting a product to market quicker is not the only important factor in achieving faster sales and an improved new product lifecycle. There are four critical factors to a successful launch. Think back to