Who would have imagined even a few years ago we'd be talking about multitasking entertainment and media consumption? Sitting down to watch TV or waiting in line used to be a singular activity. In today's omnichannel world—where consumers access 24/7 content across channels—it seems natural for them to use whatever device is handy to get what they need, or more than one. But are you making the most of this behavior when engaging with your customers and prospects?
Most marketers see email as a critical revenue generator, or at least as an effective way to engage their customers over time. As such, some think the bigger their email list is, the better. After all, each email sent represents potential income. While growth is important, it's also crucial to consider the damage a big, unengaged list can do to your brand's email reputation.
In today's omnichannel world, consumers are not as predictable as they used to be. They are mobile and engaged around the clock, and they receive and open email—often the same one—across computers, tablets, smartphones and other devices. Their interaction with brands, as a result, may occur more often. But email on its own is not enough in a multichannel and multi-device world
Marketers tend to think of social media as a channel in-and-of-itself—a way to engage, interact and dialogue. But what every marketer should know is each social network or platform has its own requirements. Social is not "done" by creating some content blurbs, posting some video and calling it a day.
A recent report from comScore's qSearch 2.0 service indicated that more than 750 million people conducted online searches during the month of August 2007, and that amounts to 95 percent of the world's Internet audience.