Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the
That rumor we’ve been hearing for years is simply not true: “Marketing ROI is in your past.” And it never will be.
When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change
Customer experience (CX) is more critical than clever ads and interesting content for getting new sales, securing repeat sales,
It’s easy to assume that B2C is more emotional than B2B — as more consumer goods have hedonistic appeal, while B2B products have
It’s everywhere. Professionals over 40 can’t even get an interview even when their experience, achievements and proven skills put them
Business success has long been founded on making products that make people happy and making people happy about products. For most, the
Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is
It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping
It’s not about points or free gifts anymore; it’s about what money can’t buy.
Sometimes you have to slow down to go faster. Those wise words of wisdom don’t just apply to business strategy, they are highly
We live at the best time ever to be consumers. Every brand we love and store we frequent wants to reward that loyalty. It seems
As marketers, most of us pride ourselves for adhering to truth in advertising and being honest in all we say about our products and
I find myself pondering all of the things I’ve learned in my career about what’s smart, and what’s not so smart about marketing today.
It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end,