In my keynote sessions, marketing training classes and even in past posts, I’ve asked a critical question of marketers.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Addressing personal values matters in B2B marketing — more than most might think.
When marketing’s not working, the story’s often the same as it is for athletes.
Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands.
While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands.
One cannot spend even a day in Yellowstone National Park and not be moved by the many lessons learned from nature that apply to so many
Not going to lie. Selling is hard. Marketing your product or service to convert better than another brand is just plain difficult, as
Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the
That rumor we’ve been hearing for years is simply not true: “Marketing ROI is in your past.” And it never will be.
When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change
Customer experience (CX) is more critical than clever ads and interesting content for getting new sales, securing repeat sales,
It’s easy to assume that B2C is more emotional than B2B — as more consumer goods have hedonistic appeal, while B2B products have
It’s everywhere. Professionals over 40 can’t even get an interview even when their experience, achievements and proven skills put them
Business success has long been founded on making products that make people happy and making people happy about products. For most, the