Spending dollars on performance marketing programs that are highly measurable is smart marketing under all circumstances.
The only way for business leaders to effect the change they write about in their statements is to back them up with an action plan.
As marketers and consumers alike have felt the effects of the pandemic, there are ways to rise above current challenges.
Creating fun customer engagement moments will go much further in helping your brand survive choppy waters than discounted promotions.
Timing is everything, perhaps now more than ever. As we watch the world around us change drastically, it’s hard to know what to do.
Just like in our personal relationships , we cannot take brand love and loyalty for granted among our customers.
While its not hard “see” the above issues, it is sometimes hard to see how each may impact the success of our 2020 marketing efforts.
Psychology-based marketing has a lot of nooks and crannies.
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.
We marketers today are really the new age of storytellers.
What marketers expect is that we marketers must address human emotion when building out a customer experience.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
When we act like consumers and contemplate a higher brand purpose, we think about the importance of corporate social responsibility.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
Being the change needed in your world takes courage. It can be risky.