What marketers expect is that we marketers must address human emotion when building out a customer experience.
Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in marketing.
When we act like consumers and contemplate a higher brand purpose, we think about the importance of corporate social responsibility.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
Being the change needed in your world takes courage. It can be risky.
Without a customer onboarding program, you could be throwing your customer acquisition investment and long-term profitability away.
The other night was a different kind of customer experience, with lessons for marketers about successful customer engagement strategies
With the frenzied rush to make customers happy, many companies unwittingly skip over the more important goal.
In my keynote sessions, marketing training classes and even in past posts, I’ve asked a critical question of marketers.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Addressing personal values matters in B2B marketing — more than most might think.
When marketing’s not working, the story’s often the same as it is for athletes.
Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands.
While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands.
One cannot spend even a day in Yellowstone National Park and not be moved by the many lessons learned from nature that apply to so many