Jay Stocki

Jay Stocki
Grab Market Share With Smarter Acquisition Programs

Politicians may argue about the state of the economy, but the consumer knows best—and confidence among consumers is finally at or above pre-recession levels. With 10 million Apple iPhone 6 devices sold during their introductory weekend, the auto industry enjoying its best third quarter in years, and forecasts for this holiday season predicting a 4 percent to 4.5 percent increase in retail sales, now is the time for marketers to be aggressive to capture market share.