Jason Wells

Jason Wells
Why Direct Marketers Should Embrace Mobile

Mobile marketing is taking over the marketing world. It is getting huge. Google says that mobile search will surpass desktop search by the end of 2013. Perhaps the most stunning statistic is this: 70 percent of mobile searches lead to action within one hour. By way of comparison, 70 percent of desktop searches lead to action within one month. Mobile is here, it is getting bigger, and marketers better pay attention.