Jason Parkin

Jason Parkin

Jason Parkin is founder, president and chief creative officer of Compose[d], a digital and creative services agency, servicing the top names in Retail, Fashion, Beauty, and Lifestyle.

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z

The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.