Last week, eM+C Weekly ran Part 1 of Meugniot's article, "Zoom? Reviews? Hotspotting? Figuring Out What Web 2.0 Can do For You, Part 1," where he offered a Web 2.0 checklist of merchandising techniques to make it easy for people to spend money on your site. This week, he offers a checklist of best practices around product recommendations and reviews.
"Just don't destroy my brand!" That's the line I hear most often when talking with online retailers about integrating Web 2.0 capabilities into their Web sites -- features like those that enhance the user experience or those that introduce a social commerce element to the retailer's online community.