With spring approaching, it’s time to get your broom and start sweeping out the e-mail marketing program you’ve been meaning to spruce up all winter.
With retailers in the thick of the holiday season, it’s not too late for merchants to optimize their e-mail communications by improving segmentation techniques. Here are three tips for creating a strong e-mail customer segmentation strategy that will offer benefits both during and after the holiday season. # 1. First, marketers should ensure they are getting the most out of their online customer preference center. They should allow consumers to choose their contact frequency, the types of messages they receive and the products they would like featured. Giving consumers options and control over the subscription process—including the ability to update and change their preferences—will
You’ve been planning your holiday season strategy since last spring, but it’s not too late to introduce a few ideas to help you get the most from the so-called fifth quarter. Here are five last-minute initiatives you can implement in time to move the holiday sales needle. Use new mover data to acquire new customers. More than 3 million U.S. consumers will relocate between now and Christmas—about 400,000 a week. A recent Epsilon/GfK Group survey finds new movers spend an average of $7,300 on move-related goods and services, including home electronics, appliances, housewares and furnishings. Survey respondents said existing customer relationships exerted little,