James Krouse

James Krouse
The Color of CRM (628 words)

By James Krouse InterWest Bank, based in Seattle, has grown rapidly, and it has recently acquired five banks. The bank was building relationships with these new customers by providing them with detailed information on changes to their current accounts. "We needed a way to communicate these changes to a large number of customers in a very personal way," says Susan Sandberg, advertising and direct response manager at InterWest. The bank found a solution through K&H Integrated Print Solutions in Washington. Using high-speed digital color presses, and working off of InterWest's database, K&H produced fully personalized color booklets that outline changes in individual customer