Jacob Shama

Jacob Shama
The CMO Is IT!

With more than 900 solutions to choose from, marketers will soon outspend IT on technology investment. This is your guide to navigating the marketing technology jungle. Don Draper would be amazed that the world of marketing is transforming from executives whose strengths lie in creative to those whose strengths lie in technology, but it seems that the future of marketing is powered by technology. Gartner forecasts that by 2017, marketers will outspend IT on technology.